Blog 8
Why is a target audience important?
1) Improves Marketing: The marketplace is too differentiated. Target audience helps you understand the demographics of the audience that you should target.
Basically, it clears the way for your potential customers and makes marketing crystal clear for you.
2) Helps In Prioritizing The Resources: When you are clear about your target audience, you can easily prioritize the resources used for marketing.
As businesses can easily evaluate which segment of the audience is most likely to purchase their product.
Hence they can invest their resources effectively to save it from going in vain.
This is why a Target audience is important in any business.
When we are talking about the types of target audience, it actually means more ways to define who you are creating a marketing campaign for.
We can categorize our audience further into groups such as.
1) Purchase Intention: This is a group of people who are seeking additional information about the product before making a purchase.
2) Interests: This information is based on the consumer’s interests such as his hobbies, likes, or dislikes.
3) Subculture: It is a group of people who have common experiences. Cultural music can be taken as an example of a subculture.
Because teenagers are still at school, they are online around 5-6pm. Younger people who work have more FREE time to use their mobile phones for entertainment and spend more time online, but are usually active in the evening, say 8-9pm. For those who do not work, they have the most free time online and receive information online most quickly. They also spend the most time online.
What is the genre of your MV?
Our genre is country rap, country trap, pop and Southern hip hop. The Music Video gonna be a narrative video. We will include lip-synching and storyline to enriching our video.The target audience for pop music tends to like other pop-related media, such as TV shows and musical films. They also tend to be very fashionable. Their hobbies include "sport, fashion and spending a lot of time on social media sites such as Facebook and Twitter." The target of pop music is usually the young generation, typically 16-25.
Hobbies and Lifestyle
The target audience for pop music tends to like other pop-related media, such as TV shows and musical films.
They also tend to be very fashionable.
Their hobbies include "sport, fashion and spending a lot of time on social media sites such as Facebook and Twitter."
Music Consumption
The target of pop music is usually the young generation, typically 16-25.
This age group spends about 180 minutes daily listening to music.
Their music listening is split between the following music consumption methods: FM/AM radio
(17%), on-demand streaming (47%), digital downloads/files (18%), and satellite radio (9%), among others.
The on-demand music streaming platforms they use are YouTube (37%), Spotify (35%), Amazon Prime Music (5%), and Pandora Premium (5%).
The top means of music discovery for this age group are YouTube (54%) and recommendations from friends (37%).
2. What theories link to your MV and why?
•Create summary of the demographics and psychographicsofyour target audience
As David Gauntlett says that producer as consumer, in our group we made this Music Video all by ourselves and we also consume by ourselves.
Jenkins’s theory also link to our music video. We can use the power of fandom to creat better video, asking ideas and attract more audience.
Teenagers and people who interest in pop music was our primary target audience, the secondary audience could be those people that using different social media platforms they can bring significant daily traffic.
They may buy some music peripherals, listen to music within certain platforms for an additional fee or charge a membership, which is also a way for them to spend money.
The song will then draw the audience in and we'll have some little peripheral gifts. They will be given away at the end of the film.
The audience mainly listened to the lip-syncing of lisa and vicky, Tyler was the one who steered the story line and it was easy for everyone to see what he was trying to say.
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