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The music video for "Old Town Road" by Lil Nas X featuring Billy Ray Cyrus has become a cultural phenomenon since its release in 2019. The video challenges conventional imagery of country music by featuring an African American cowboy, Lil Nas X, as the main character. This representation sparked a debate about race and cultural identity in the genre, with some critics arguing that Lil Nas X's inclusion in the country genre was a political statement, and others suggesting that it was simply good music.

 

The video can be seen as a commentary on the exclusion of people of color from traditional country music and the need for more diverse representation in the genre. In this song we use a lot of conventions, for example when we cross over, we start with the action of finding ourselves in a different time and show it by examining our clothes. It is clear that there are good and bad sides, the detectives and the thieves. At the end of the video, the detectives take the thief to jail. It is also a story of the triumph of the hero over the villain. The song that inspired us at the beginning was this kind of hippop music, so we also had the previous plan, which was sunroof, which was also relaxed pop music, and we ended up using old town road because it was a good analysis. We used old town road because it was a good analysis. Because our songs are in a western cowboy kind of style, we used the texture of wood as a digipak background. And because we are people who have travelled back in time and are out of step with the past, the pink colour that is prominent on the digipak is also in contrast to the original. On the digipak we put detailed information on it, such as those about the author, the characters and the original lyrics of the song. However, since it was the first time we made a digipak and some of the information was uncertain, we also consulted the official digipak of some of the best artists on the website.

 

To distribute a music video as a real media product, digital distribution is the way to go. Digital distribution allows artists to upload their music videos to online stores and streaming platforms such as Apple Music, Spotify, and Tidal. This approach is cost-effective, as artists can distribute their music videos directly to the platforms and keep 100% of the royalties. Additionally, social media platforms such as Instagram, Twitter, and Facebook can be used to promote the music video. Influencers can also be engaged to promote the music video to their followers. 

 

The music video for "Old Town Road" challenges conventional imagery of country music by featuring an African American cowboy and highlights the need for more diverse representation in the genre. Our music videos are obviously aimed at teenagers and people who like this kind of hip hop music, but are not limited to gender or race. A good video is one that will be followed by everyone. In our music video we break some of the traditional stereotypes, the detective will not always be a male character, the female detective can also be strong at times and accomplish holding back and catching the thief. The righteous side in our film is played by the female characters. Music videos can help to bring a song to life, allowing the audience to experience the music in a deeper and more meaningful way. 

 

One of the ways that music videos engage with audiences is through the use of storytelling. Music videos often tell a story that is related to the lyrics of the song, creating a visual narrative that adds depth and meaning to the music. This can help to create an emotional connection between the audience and the music, allowing them to relate to the song on a personal level. Another way that music videos engage with audiences is through the use of visual imagery. Music videos can use a variety of visual techniques to enhance the emotional impact of the music, including lighting, color, and camera angles. These techniques can help to create a mood or atmosphere that complements the music, making it more engaging and memorable for the audience. Music videos can engage with audiences by creating a sense of community. Music videos can bring people together by creating a shared experience that is centered around the music. This can help to create a sense of belonging and connection among the audience, making them feel like they are part of something bigger than themselves. Overall, music videos are a powerful way to engage with audiences and bring music to life in new and exciting ways.

 

Most of us use the computer to edit the film, but in digipak it is done on the ipad, because the software procreat is better to work with on the ipad. Because our songs are in a western cowboy kind of style, we used the texture of wood as a digipak background. And because we are people who have travelled back in time and are out of step with the past, the pink colour that is prominent on the digipak is also in contrast to the original. On the digipak we put detailed information on it, such as those about the author, the characters and the original lyrics of the song. However, since it was the first time we made a digipak and some of the information was uncertain, we also consulted the official digipak of some of the best artists on the website.

 

 

The music video for "Old Town Road" by Lil Nas X is a perfect example of how the elements of a music video can create a sense of branding. 

 

One of the most significant elements of the video is the use of Western imagery. From the cowboy hats and boots to the saloon and horses, the video is steeped in the iconography of the American West. This imagery is crucial in creating a sense of branding because it reinforces the message of the song. By using Western imagery, Lil Nas X is positioning himself as a modern-day cowboy, a rebel who is breaking down barriers and taking his own path. This image is further reinforced by the use of a red bandana, a symbol of rebellion and individuality. Another essential element of the video is the use of humor. The video is filled with tongue-in-cheek references to Western movies and pop culture. From the cameo by Chris Rock to the use of green screen technology to make it look like Lil Nas X is riding a horse through the streets of Los Angeles, the video is designed to be playful and entertaining. This humor helps to create a sense of branding because it makes Lil Nas X seem like a fun and relatable figure, someone who is not afraid to poke fun at himself and his surroundings.

 

Finally, the video is designed to be highly shareable. From the catchy hook to the colorful visuals, the video is designed to be easily shared on social media and other online platforms. This shareability is crucial in creating a sense of branding because it helps to spread the message of the song and the image of Lil Nas X to a wider audience. By using Western imagery, humor, and shareable content, the video reinforces the message of the song and positions characters as a rebel and a modern-day cowboy. As a result, the video has become a cultural phenomenon, and the artists has become one of the most talked-about artists of the year.