Blog 9
What is a digipak?
Simply, CD digipaks are a printed card packaging that is often used for CDs and/or DVDs. The digipak, made from cardboard stock, contains an internal plastic holder that is capable of holding one or more discs. Discs are held in place via plastic trays (flexi trays), which are glued into the digipak.
History of a digipak?
The Digipak began to grow in popularity in the early 2000s and was used by a lot of Record Labels and Artists.
The Digipak is a patented style of optical disc packaging.
The Digipak trademark is currently held by AGI-Shorewood who are an Atlas Holdings LLC company.
The patent has been through several different companies over the years, though.
Digipaks themselves were one of the first alternatives to the typical jewel cases used for CDs by the majority of large record companies. Because there is no other alternative name for the Digipak-style package term is sometimes used in a generic sense.
Purpose of digipak?
Digipaks are mostly used for CD singles and special editions of CD albums.
They can also be used as premium packages for DVDs or sets of DVDs.
Despite being widely used nowadays Digipaks are less robust than Jewel cases and so are broken easier.
Digipaks were introduced as an alternative to jewel cases as downloading music became popular.
They were unique and so were used to bring in more customers.
This is the digipak of old town road. We can see the author riding through the mountains with street lamps illuminating the road and in the distance the illuminated city with its colourful lights on the skyscrapers. The company logo not shown on this digipak, the artist image was same in the Music Video. It is linking with each other.
This is Billie Eilish’s digipak. It has wonderful lay out related to the theme Happier Than Ever. I like this design because it have similar color tones. The information about company, artists,songs and serial number was clearly shown in the back cover. Those pictures focus on the emotion of the artist.
The target audience is people who interest in pop or R&B music. It will become popular by different platform and fans. This inspired me to make my digipak in the same colour tone so that it would fit in well and not look out of place to the audience.
